Advantages

Advantages

Reduced user acquisition costs and increased conversion rates
Smaller package size reduces user acquisition costs
Precisely control user acquisition ROI and enhance game marketing effectiveness
Reduce user churn caused by long download times for large game packages after advertising, improving game click-through conversion rates
降低买量成本,提高转化率
边玩边下,后台加载整包
Playing while loading, updates silently
Play instantly while remaining resources download in the background
Incremental updates, no need for full package downloads, saving data usage
No mandatory player updates, reducing user churn caused by updates
By extracting essential resources from the initial trial phase and creating a small package, users can play the game while the remaining resources are automatically downloaded hiddenly in Wi-Fi environments.

Effect

Effect

蛋仔
大包微包
Original
game
Cloud micro-
client

Retention rate nearly the same as the original game.

点击转化率提高+25%

Click-through conversion

Service process

Service process

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